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Bundling telecommunications services : competitive strategies for converging markets

Material type: TextTextLanguage: German Series: Publication details: KIT Scientific Publishing 2009Description: 1 online resource (XII, 189 p. p.)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783866443778
  • KSP/1000011570
Subject(s): Online resources: Summary: With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.
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With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.

Creative Commons https://creativecommons.org/licenses/by-nc-nd/4.0/ cc

https://creativecommons.org/licenses/by-nc-nd/4.0/

German

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