Marketing for Sustainable Tourism
Marketing for Sustainable Tourism
- MDPI - Multidisciplinary Digital Publishing Institute 2020
- 1 online resource (260 p.)
Open Access
The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Creative Commons
English
9783039288731 9783039288748 books978-3-03928-874-8
10.3390/books978-3-03928-874-8 doi
airport image alternative product development audit behavioral intention biospheric values business models Butler's Tourism Area Life Cycle China Chinese tourist country brand customer satisfaction decisive factors degree centrality density destination attribute destination marketing destination offering disaster-stricken counties economic growth economic sustainability environmental self-efficacy environmental self-identity expenditure experience economy experiential marketing gastronomy grounded theory hot spring interpretive structural modeling Lanzarote local attraction Mediterranean cruise destinations micro-scale destination mountain tourism multi-attraction travel n/a online review panel threshold regression model personal norm pleasure port of call positioning post-industrial tourism responsible tourism satisfaction Seasonality seemingly unrelated regression service innovation ski resorts ski-resort management ski-resort marketing social network analysis Spain strategy sustainability sustainable development of airport sustainable tourism The Industrial Monuments Route tourism tourism advertisement tourism demand tourism destination image tourism development tourism factory tourism marketing tourist behaviors tourist intelligence tourists' environmentally responsible behavior transit port UCG visitor experience Wenchuan earthquake
Open Access
The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Creative Commons
English
9783039288731 9783039288748 books978-3-03928-874-8
10.3390/books978-3-03928-874-8 doi
airport image alternative product development audit behavioral intention biospheric values business models Butler's Tourism Area Life Cycle China Chinese tourist country brand customer satisfaction decisive factors degree centrality density destination attribute destination marketing destination offering disaster-stricken counties economic growth economic sustainability environmental self-efficacy environmental self-identity expenditure experience economy experiential marketing gastronomy grounded theory hot spring interpretive structural modeling Lanzarote local attraction Mediterranean cruise destinations micro-scale destination mountain tourism multi-attraction travel n/a online review panel threshold regression model personal norm pleasure port of call positioning post-industrial tourism responsible tourism satisfaction Seasonality seemingly unrelated regression service innovation ski resorts ski-resort management ski-resort marketing social network analysis Spain strategy sustainability sustainable development of airport sustainable tourism The Industrial Monuments Route tourism tourism advertisement tourism demand tourism destination image tourism development tourism factory tourism marketing tourist behaviors tourist intelligence tourists' environmentally responsible behavior transit port UCG visitor experience Wenchuan earthquake